Brendan Riley (Managing Director) has over 20 years experience in the Advertising and Graphic Design industries. He has worked for renowned firms George Patterson Advertising and Mojo Advertising, as well as owning and operating the successful entities Big Dog Graphic Design, Gizmo Advertising, and Zipgun Communications. The latter was entrusted with the task of dressing and marketing Sydney leading up to the 2000 Sydney Olympics. He has been the creative force behind numerous projects for clients including IBM, HarperCollins Publishers, PMP, Offset Alpine Printing, Beyond Films & Television, The Australian Children’s Music Foundation, Nikon, Canon, and ABC Learning Centres.

He is also the creator of a thoroughbred pedigree and performance tracking product known as Worldbreed ‘Inform’. This product is now utilised by major thoroughbred breeding operations internationally.

In recent years Brendan and his family have moved to the Gold Coast. Prior to launching IdeaLogical he held positions as Senior Producer at 360 Vision a TV & Film Production company in Brisbane, and was the National Brand Manager for ABC Learning Centres Limited.

Brendan’s understanding of the visual realm and contacts in all related fields gives Too Cute! a distinct advantage when ensuring a quality product. His attention to detail and drive to create the best product on the market has seen Too Cute grow to one of Australia’s largest Kindy Photography companies in under twelve months.

Prior to starting a family, Tracey Riley (National Operations Manager), worked as the Personal Assistant to a number of Creative Directors in large Sydney based advertising agencies, Ogilvy & Mather, McCann Erikson and John Singleton Advertising. Her three children are aged 3, 5, & 10, with the two youngest attending an ABC Learning Centre. When IdeaLogical Australia was formed, Tracey re-entered the workforce and now oversees all of the company’s administration and scheduling requirements.

Tracey’s organisational skills and understanding of “What Mum’s Want” has been crucial to the development and success of the company.