Brendan Riley - Managing Director

Brendan has over 20 years experience in the Australian Advertising and Graphic Design industries. He has worked for renowned firms George Patterson Advertising and Mojo Advertising, as well as owning and operating the successful entities Big Dog Graphic Design, Gizmo Advertising, and Zipgun Communications. The latter was entrusted with the task of dressing and marketing Sydney leading up to the 2000 Sydney Olympics. He has been the creative force behind numerous campaigns for clients including Toyota, Tooheys, Kelvinator, IBM, HarperCollins Publishers, PMP, Offset Alpine Printing, Beyond Films & Television, The Australian Children's Music Foundation, Nikon, Canon and ABC Learning Centres.

In 2000, Brendan invented and produced a thoroughbred pedigree and performance tracking product known as Worldbreed 'Inform'. This product is now utilised by numerous major thoroughbred breeding operations internationally, including Darley and Coolmore Studs.

In 2001, Brendan sold Zipgun Communications and he and his family moved to the Gold Coast in Queensland Australia. Prior to launching his current businesses, IdeaLogical Australia, IdeaLogical New Zealand and G-nius Mobile Intelligence, he held positions as Senior Producer at 360 Vision a TV & Film Production company in Brisbane and was the National Brand Manager for ABC Learning Centres Limited.

Brendan is currently the principal and sole director of IdeaLogical Australia, a company created with the specific function of developing and providing products and services for the childcare industry. In 2005, Brendan successfully negotiated an exclusive 10 year agreement to provide all photographic and video services to the world's largest private childcare organisation, ABC Learning Centres. Since 2006, the Too Cute! Photo Company has taken 223,824 portraits of children across Australia and New Zealand, making it the largest childcare photographic business in the Southern Hemisphere.

Brendan’s understanding of the visual realm and contacts in all related fields gives Too Cute a distinct advantage when ensuring a quality product. His attention to detail and drive to create the best product on the market saw Too Cute grow to one of Australia’s largest Kindy Photography companies in under twelve months, and now in 2008 possibly the largest.

“It has always been our goal to produce the finest quality kindy photography product anywhere in the world, and I believe we have not only achieved this, but maintained the quality despite our phenomenal growth. We have a wonderful client in ABC Learning Centres who have allowed us to grow with them, but also take the time to guarantee a great product. Their focus has always been on security for their children and the best product money can buy for their parents. Thank you for allowing Too Cute to photograph your beautiful children, we cherish the opportunity.” Brendan Riley